Bside
National Museum
Bside is an innovative exhibition platform that redefines the museum experience by seamlessly integrating the "Virtual-Physical" gallery concept within exhibition spaces. Through AR technology, visitors can activate a virtual layer using their mobile devices, transforming the way they engage with artwork.
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The AR layer in this context functions as an interactive and transformative element that challenges the traditional, canonical statements typically associated with museums. Through the AR layer, the virtual space becomes a critical space, allowing diverse artists, who may not have been traditionally represented in the canonical art world, to engage in a virtual dialogue with the works exhibited in the physical space.
How does it work?
The encounter between an official institutional exhibition within a physical exhibition space creates alternative virtual contents, constituting a "double act" of an "exhibition within the exhibition." This unique approach sheds new light on the artworks and expands the interpretative possibilities, enabling diverse artists who may not be traditionally associated with the canonical art world to engage in a virtual dialogue with the works displayed in the physical space.
Physical - Virtual Gallery
